KRISTI RACINES CAMPAIGN FOR WYOMING STATE AUDITOR

Kristi Racines declared her candidacy for Wyoming State Auditor just months before the primary election, which meant she needed a memorable campaign theme that would build name recognition quickly. She decided to take a risk and skip the traditional red and blue of election signs—which allowed for an eye-catching color scheme that borrowed from Wyoming's brown and gold palette with a little blue sky thrown in for good measure. The result? a memorable campaign theme that did indeed build her name recognition quickly.

We made sure the Racines bison showed up everywhere—from 100,000 mailers to a giant box of mini-footballs and everything in between: labels, stickers, buttons, car magnets, t-shirts, sticky pads, yard signs, road signs, and more! Strategic ordering of campaign items and a social media campaign prevented wasting precious campaign funds through the primary and general elections.
 

Kristi Racines was elected for a four-year term as Wyoming's 21st Auditor on November 6, 2018.

Creative Development, Identity Design, Copywriting, Promotional Products, Print Material Design, Production

Story gives people enough space to think for themselves.

ANNETTE SIMMONS

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Cheyenne, Wyoming

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