Connect2Women is a popular mentoring, networking, and education workshop that changed ownership in 2018 when the original owner decided to pursue a new career and degree. Because the name recognition was already strong, the task in developing 2018's conference was unique: build on the conference's reputation and brand while aligning and strengthening the design and presentation.

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New owner and conference organizer Kate Debow Hayes and I had previously worked together on projects, so we were able to jump right into the process at full speed. She communicated her vision and I turned it around in the form of social media materials, print promotion items, conference agendas and materials, an informational website, and a big secret: a logo refresh to be revealed at the conclusion of the conference (you'll note that the logo to the left does not match the logo above, and that's why). We also did a similar logo refresh to Kate's coaching and consulting business at the same time so the two entities are clearly related.

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Bonus: I was also able to teach a workshop and provide professional headshots for 75+ conference attendees. It was a busy time, but so rewarding.

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Creative Development, Logo Design, Print Design, Copywriting, Sponsor Logo Management, Production, Website Design, Event Photography, Education